Open to work
Product designer for
difficult software.
Elena Voss is a product designer with eight years of making difficult software feel obvious.
Featured case study
One project, start to finish
Checkout
−38%
Drop-off
Atlas · Travel · 2024
Rebuilding checkout for forty markets
One flow replaced eleven regional ones. Research, the design system and the front end shipped in two quarters.
40
Markets
11 → 1
Flows
2
Quarters
Details
Pieces of the work
Systems, motion, screens and outcomes, shown the way they were made.
Design system
Aa
Motion
Iconography
Dashboards
Mobile
Colour
Outcome
−38%
Checkout drop-off, six weeks after launch
Index
Everything else
Services
What I can take on
Research
Interviews, audits and the brief that comes out of them.
Product design
Flows, screens and prototypes tested with real users.
Design systems
Tokens, components and the rules for using them.
Front end
Production React, built to match the design file.
2024 — now
Lead designer
Northgate
2021 — 24
Senior designer
Aurel
2018 — 21
Product designer
Field & Co
2017 — 18
Design intern
Studio Marlow
Kind words
“Elena found the problem we had been stepping around for a year, then fixed it in six weeks.”
MR
Marta Reis
VP Product, Northgate
About
I make difficult software
feel obvious.
Eight years across fintech, travel and health. I work from the first interview to the shipped front end, and I stay on a project until the numbers move.
8
Years in product
42
Projects shipped
11
Teams joined
No. 0041
Elena Voss
Product designer
Lisbon
Contact
Have something difficult?
Send it over.
Booking from January. Replies within two working days.